July 4: Which Brands Led Mentions for Hot Dogs, Ice Cream, Beer?

For many Americans, July 4 weekend will include hot dogs, ice cream and beer. Which brands in those categories won the social media race leading up to the holiday?

Falcon Social, a Facebook Marketing Partner, went shopping for the answers. Here’s what it found.

Hot dogs

Falcon Social examined the social efforts of Ball Park, Hebrew National, Nathan’s and Sabrett.

The company pointed out that Hebrew National led in July 4-related mentions across the Web, with a mix including sponsored posts, native ads and mentions by recipe bloggers. The brand was also involved in a cross-promotion with retail giant Target.

Meanwhile, Nathan’s took advantage of its annual Coney Island hot dog eating contest, which takes place every July 4.

FalconSocialJuly4Hotdogs FalconSocialJuly4Hotdogs2 FalconSocialJuly4Hotdogs3 FalconSocialJuly4Hotdogs4 FalconSocialJuly4Hotdogs5

Ice cream

Falcon Social analyzed Baskin-Robbins, Ben & Jerry’s, Breyer’s, Dairy Queen, Edy’s, Graeter’s, Häagen-Dazs and Talenti.

Dairy Queen scored well due to mentions of its brick-and-mortar stores in conjunction with Fourth of July parade routes. Falcon Social also pointed out that despite having nearly 590,000 likes, Breyer’s only posts about once per month.

FalconSocialJuly4IceCream FalconSocialJuly4IceCream2 FalconSocialJuly4IceCream3

American beer

The test subjects in this category were Budweiser, Blue Moon, Brooklyn Brewery, Coors, Miller, Lone Star, Sam Adams and Yuengling.

Lone Star experienced a spike on July 1, while Miller had the most mentions over the past week.

Meanwhile, Budweiser generated \”a spectacular amount\” of unprompted, user-generated content related to July 4.

FalconSocialJuly4Beer FalconSocialJuly4Beer2 FalconSocialJuly4Beer3

Finally, Falcon Social summarized its overall findings:

Taking a look at these brand mentions across the Web, there is so much opportunity for food and beverage brands to better own their media. By implementing cross-channel campaigns and leaning into audience insights to create social content, these brands could very easily own the holiday and better influence grocery store shopping carts.

Readers: What are your plans for this holiday weekend?

Image of hot dogs courtesy of Shutterstock.

Advertisements
About

I am an Internet Marketer. I want to use this platform to Share my knowledge and recieve some good advice as well. Thanks

Posted in Uncategorized

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: