Some 59 million Facebook users generated about 309 million posts, comments and likes during 2015 Copa América Chile, which ran from June 11 through July 4.
The totals from Facebook are from the time period spanning June 1 through July 4.
Chile, the host country, emerged victorious for the first time ever.
Fans were able to cast their votes and predict the winners for the Copa América Awards on the Copa América Facebook page. The winner of the best young player award was based on Facebook votes, while many also used the polling feature to predict who would win the top scorer, best goalkeeper and fair play awards. Sideline advertisements for the awards ran at every match since the quarterfinals, encouraging fans in the stadium to vote on Facebook.
Facebook worked with the main right holders to integrate Facebook posts, data and application-programming interfaces into their broadcasts. For example, Teletrece in Chile used the hashtag counter API and integrated Facebook data into multiple segments:
In Argentina, TV Pública also highlighted Facebook stats, player posts and more throughout its coverage of the Copa.
Readers: Did you interact on Facebook during 2015 Copa América Chile?